ABOUT US
NEW YORK CITY
At Homemade ish, we understand that people want to bake, but often don’t know where to start. The thought of buying ingredients from scratch can be overwhelming, leading to food waste and the frustration of trying to measure everything perfectly. The alternatives? A boxed cake mix that tastes artificial with all the gums and flavors, or simply buying a dessert from a bakery and missing out on the joy of making it yourself. That’s where Homemade ish comes in. We’re here to give you the feeling of baking, but in the easiest, most enjoyable way possible. Our mixes are designed to be fun, simple, and delicious, so you can enjoy the experience.
Founded by Dana Hasson and her passion for easy baked goods at home, Dana realized that baking for others is her love language. She decided to share the love by bringing you the easiest way to make homemade desserts without having to measure and just have fun.
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Why Us?
Why Us?
At Homemade ish, our purpose is simple: to make baking accessible and, most importantly, fun. We understand that not everyone is a kitchen expert, but that shouldn’t stop anyone from enjoying the experience of creating a delicious dessert. We’re here to inspire those who have never baked before to roll up their sleeves and get excited about the process.
The baking industry has been stuck in the past for far too long, relying on century-old recipes, outdated packaging, and questionable ingredients. At Homemade ish, we’re determined to change that. Our mission is to bring a fresh perspective to baking, with products that combine “better for you” and whole ingredients, all while keeping the experience fun and creative.
We’re not just another baking mix brand; we’re an experience. Each product we offer is an opportunity for you to create something that feels homemade(ish) and, most importantly, tastes like it was made with love.
