MEET OUR FOUNDER
Dana Hasson is a rising entrepreneur, celebrated content creator, and self-taught baker based in the heart of NYC, known for her engaging baking tutorials and recipes infused with a touch of glamor. Born and raised in Israel until the age of 13, Dana’s family moved to the US where she quickly became fluent in English and discovered her passion for baking.
While pursuing a fashion merchandising degree at Johnson & Wales University, Dana began to establish a social media presence, sharing her beauty routines and fashion expertise. Her eye for design and aesthetics landed her internships at iconic fashion houses like Alice + Olivia and Jimmy Choo, where she soaked up invaluable branding insights. Today, Dana’s culinary creations and magnetic personality have inspired her combined audience of over 3 million across Instagram, TikTok, and YouTube, and now – for fans, followers and home bakers to explore endless creations with Homemade ish.
