Our Founder
Homemade ish was founded by Dana Hasson, whose love of baking has always been about connection. As a Jewish founder who grew up around food made with real, simple ingredients, Dana realized that baking for others is her love language. She created Homemade ish, a premium, customizable, kosher baking mix made with simple ingredients, so making something homemade is easy, joyful, and entirely your own.
Our Vision
At Homemade ish, our vision is simple: make baking accessible, personal, and most importantly, fun.
You don't need to be an expert to enjoy creating something delicious.
We're here to make the process easy, approachable, and worth getting excited about.
The baking aisle hasn't changed in decades. It's full of outdated mixes, artificial ingredients, and uninspired experiences. We're here to change that, with simple, kosher ingredients and a fresh take on what baking can feel like.
We're not just a baking mix. We're the in between, where things feel homemade, without the pressure to do it all from scratch. It's a customizable baking mix, so what you make is always your own.
Mission
Homemade ish is where baking becomes belonging.
We create a premium, customizable, kosher baking mix made with simple ingredients, and bring people together through in person baking classes and events, so no one bakes alone, and everyone has a place at the table.
This grounds the "belonging" feeling in something real (the classes and events), while the "place at the table" language nods to tradition without leaning on any one specific heritage.
