Homemade-ish exists to make baking feel easy & enjoyable.
We remove the stress, waste, and guesswork of starting from scratch—so more people can experience the simple joy of making something delicious.
Our Founder
Founded by Dana Hasson and her passion for easy baked goods at home, Dana realized that baking for others is her love language. She decided to share the love by bringing you the easiest way to make homemade desserts without having to measure and just have fun.
Our Vision
At Homemadeish, our purpose is simple: to make baking accessible and, most importantly, fun.
You don’t need to be an expert to enjoy creating something delicious.
We’re here to make the process easy, approachable, and worth getting excited about.
The baking aisle hasn’t changed in decades. It’s full of outdated mixes, artificial ingredients, and uninspired experiences. We’re here to change that—with simple, better ingredients and a fresh take on what baking can feel like.
We’re not just a baking mix. We’re the in-between—where things feel homemade, without the pressure to do it all from scratch.
